About Us
Shaden is a luxury brand that transcends the ordinary, offering meticulously handcrafted bakhoor experiences that go beyond the conventional use of oud. Drawing inspiration from traditional Adeni incense, Shaden blends Arabic heritage with modern sophistication, creating unique, luxurious scents that appeal to both Middle Eastern and Western audiences. We are committed to educating our customers on the diverse world of bakhoor, fostering a deeper appreciation for this rich tradition. More than just a brand, Shaden represents a lifestyle—a commitment to quality, artistry, and a positive impact on our community and the world.
Choose the best for you
Our Essence & Ambition
To elevate everyday experiences with handcrafted, luxurious bakhoor, blending tradition and innovation beyond oud, and fostering cultural appreciation.
To be a global leader in refined bakhoor, celebrated for exceptional craftsmanship, cultural appreciation, and a lasting legacy of elegance.
Crafting Stories Through Shaden
Shaden began as a whisper of nostalgia. After years in the corporate world, my heart longed for the familiar, comforting scents of my childhood – the rich, smoky warmth of Adeni bakhoor. It’s more than just fragrance; it’s a connection to my heritage. So, I decided to share that profound comfort with others.
With Shaden, I’m honoring ancient techniques while offering a fresh perspective. Each piece is crafted by my hands, infused with stories passed down through generations. I’m humbled that people connect with these creations and hope that when you experience Shaden, you discover not just a beautiful scent, but a piece of tradition and warmth that I cherish so much. It’s a journey beyond traditional oud, and I’m grateful to share it with you.
MUNA HAMOOD
FOUNDER
Handcrafted Luxury, Scented to Perfection
At Shaden, every perfume is a masterpiece, crafted by hand with the finest ingredients and utmost care. Our artisans blend tradition with innovation, ensuring each scent is unique, rich, and long-lasting. From mixing to bottling, every step is done with precision, creating fragrances that embody elegance and authenticity.
